Sexism in Advertising Appeals to Knuckleheads
Miller Beer CEO admits that using bikinis to sell beer has hurt company's sales.
But as consumers began to look for more personalization and sophistication, Adami noted, the business failed to catch on quickly enough. Brewers stuck to the formulas that had worked before: mass-advertising campaigns with lots of bikinis and bad jokes.
"We were promoting sameness and increasingly going lowbrow. It is as if we were promoting beer as the official beverage of the knuckleheads," the executive said. Yet the consumer "was looking for more diversity and style."
posted by Libby @ 12:40 PM
2 Comments:
Women drink Beer too. I was listening to CBC this morning, and they had a 14 year old girl highlighted. Said young lady, a French Canadian lass, had become dismayed by her friends being too involved with commercialism and sex as a tool to be popular. Apparently she had become disillusioned at age 12, by one of her friends telling her that she had performed oral sex on a boy in order to become more popular. This lively lass discussed the situation and her feelings with her parents, and came up with a plan to counteract the effect of the media on her friends. She's now giving talks at Universities. There was another special on a young lady who set up a club when she was 13, for girls who were interested in science. She suffered much disdain from her peers because she was interested in science, and got fed up. Her mom is a research scientist and her dad is an engineer. They helped her, the club now includes over 100 chapters throughout Canada, and this young lady is off to graduate school next semester. There is hope, thank goodness.
Good to hear that WhattheH,
If you've got time, go to www.pbs.org and type in Frontline in their search . . .and you can watch a show they did about how the corporations manipulate young people . . .scary, sickening, stuff . . .
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